AUDI INNOVATION HUB

PROJECT GALLERY

AUDI INNOVATION HUB

client

AUDI, MIDDLE EAST

Location

D3, DUBAI

Year

2018

DEsign consultant

MEAN* STUDIO

Description

“AUDI INNOVATION” HUB PRESENTS AN ART INSTALLATION AT DUBAI DESIGN WEEK, CREATED IN COLLABORATION WITH NAGAMI, METALFABRIK, DEBBAS GROUP, AND BEE’AH. THIS INSTALLATION FEATURES CNC-BENT STEEL PIPE STRUCTURAL ELEMENTS THAT CREATE A GUIDED PATH FOR TENSILE CABLES, GENERATING A VOLUMETRIC SPACE WHILE CONTRIBUTING TO A SYNERGETIC STRUCTURAL HYBRID. STRAIGHT LINES WEAVE, OVERLAP, AND CONNECT, PRODUCING AN ANIMATED EFFECT OF STREAMLINED DYNAMISM, EXEMPLIFIED BY THE OVERLAPPING LINES KNOWN AS THE ‘MOIRE ́ EFFECT.’ THIS INNOVATIVE DESIGN ENHANCES AESTHETIC APPEAL AND EMBODIES THE ESSENCE OF MODERN CRAFTSMANSHIP.